Building a clothing brand.

Developing Unscripted Youth was an in-depth exploration of branding - understanding how visual identity shapes a brand’s meaning and connection with its audience. The project began with designing the name and logo, featuring a distinctive crown monogram that embodied the brand’s youthful, dynamic spirit. A bold, energetic color palette reinforced its identity, aligning with its target audience of vibrant, creative individuals.

Beyond aesthetics, the project extended to building an online presence, including an e-commerce website and social media platforms. The website not only served as a retail space but also fostered collaboration with emerging artists, creating a community-driven brand.

Through this experience, I gained valuable skills in project management, audience-focused branding, and multi-platform strategy - ensuring a brand’s voice is consistent, engaging, and impactful across different channels.